TikTok and Global have agreed on a new partnership to livestream Capital’s Jingle Bell Ball with Barclaycard.
The deal means TikTok users will be able to watch the Christmas event for the first time on the platform and in multiple territories.
The line-up includes a European exclusive with Justin Bieber, Ed Sheeran and Lil Nas X, who took Old Town Road from TikTok to the top of the charts.
Those watching on TikTok can also shop for merchandise on @capitalofficial’s profile, with a range of Jingle Bell Ball clothing and accessories designed exclusively for the app.
Over 40 top TikTok creators will also join Capital’s Jingle Bell Ball with Barclaycard over both nights, sharing in the joy of the festive event.
The live stream starts at 6pm on Saturday 11th and Sunday 12th December.
Global’s Digital Content Director, Charles Ubaghs said: “Capital is the brand that brings the world’s biggest artists to its listeners and fans. TikTok is the destination for short-form video and entertainment, with over one billion users globally. So, we’re very excited to combine our strengths with an innovative partnership across music, and an e-commerce first, that brings Capital’s Jingle Bell Ball to the world.”
Normanno Pisani, Head of Media Partnerships UK and Ireland TikTok said: “We are delighted to partner with Global on Capital’s Jingle Bell Ball this year, bringing this iconic festive celebration to the TikTok community like never before. Using our unique product tools and features, our community are given unprecedented access to talent, can take a virtual seat in the front row and can even purchase exclusive merchandise through TikTok Shopping; bringing the excitement of Capital’s Jingle Bell Ball to an even bigger audience.”
Capital’s Jingle Bell Ball will also be streamed live on Global Player with a two-hour highlights show broadcast at 10pm on both days on Sky, and live on TikTok from 6pm.