Annabel Wilcken has joined Somethin’ Else, part of Sony Music Entertainment, as Head of Branded Podcasts.
She will be based in the UK and report to Jez Nelson, EVP, Co-Head Global Podcasts.
In her new role, Annabel will lead on client relationships for brand-funded podcasts, growing this part of the business alongside Somethin’ Else’s creative team.
Annabel says: ‘Having evangelised the power of audio as one of the most creative, authentic and effective tools for marketing for most of my career, joining Somethin’ Else to lead their branded podcast efforts is a hugely exciting step.
“The exponential growth in podcast consumption in recent years, and advertisers’ subsequent adoption of podcast advertising, has given the audio industry tremendous momentum. And it’s only the beginning.”
Annabel joins Somethin’ Else after 11 years at Spotify, most recently as Director of Multi-Market Activation & Planning. She served as one of the founding members of Spotify’s London office, and went on to help expand the multi-market advertising partnerships team in New York.
Jez Nelson said: “Annabel has great experience bringing brand and agency briefs alive in the podcast space. She has that essential balance required to deliver on client briefs whilst working with creatives to make sure audiences are thrilled and engaged.
“We’re excited to welcome her as part of our senior team.”