Ford Ennals is leaving the UK to replace Joan Warner as CEO of radio industry body Commercial Radio Australia.
RadioToday recently revealed Ford is stepping down from his CEO position at Digital Radio UK in London as it merges with Radioplayer.
Commenting on his new role, Ford said: “Australia is one of the most advanced and dynamic radio and audio markets in the world and I am truly excited to be joining the Australian radio sector at what is an inflection point in its history.
“It’s an honour to be appointed to the role of CEO of Commercial Radio Australia and I look forward to working with the radio industry and all stakeholders to ensure radio, podcasting, and the broader audio ecosystem continues to thrive and achieve its potential with both listeners and brands.”
CRA Chairman Grant Blackley said the radio industry in Australia has entered a new era where digital platforms are driving audience engagement, increased listening and revenue growth opportunities. He added: “Ford brings a unique combination of skills and experience to the role having worked with major global brands with a deep understanding of marketing and customers, and leading both the television and radio sectors into the digital age in the UK with great success.
“He is an entrepreneurial change agent and leader in digital transformation, both of which will be valuable skills at CRA as the audio industry is well on its way to digital transformation.
“After a rigorous global search for our new CEO, we are delighted to have someone of Ford’s calibre joining the Australian industry at a very exciting time.
“I would also like to pay tribute to Joan Warner for an outstanding tenure at CRA, her dynamic leadership over the past 21 years has been instrumental in the growth of commercial radio in Australia.
“Joan has guided the organisation through the development of several important projects including the industry-wide ad buying platform RadioMATRIX, the development of podcasting and voice tech initiatives, the launch of DAB broadcasts, the launch of our industry app, and the move to a new audience measurement system.
“CRA is well-positioned to embrace its digital future.”
Ford has Australian family and will relocate from London to Sydney to take up the role on April 4, 2022.