Global signs up as media partner with DEC for fundraising concert

Global will be the official media partner of a fundraising concert organised by ITV, STV and Livewire Pictures.

They’re working with the Disasters Emergency Committee (DEC) to stage a two-hour fundraiser concert raising money for the humanitarian appeal in Ukraine on Tuesday 29th March.

Concert for Ukraine will bring together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal.

A line-up of presenters and artists, to be announced over the coming days, will take part in the live show, which will be broadcast across ITV, STV, ITV Hub and STV Player.

The show is produced by Livewire Pictures. Global is joining as media partner and Marks & Spencer will be headline sponsors for the broadcast.

Additionally, all sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast), which is expected to raise over £3 million, will also be donated by ITV to the DEC appeal.

James Rea, Global’s Director of Broadcasting & Content said: “This important fundraising event will raise vital funds for DEC and Global is proud to be partnering with ITV, Livewire and DEC as we all try and do what we can for the people of Ukraine.”