Artificial intelligence (AI) is the use of computer systems and software to mimic intelligence, allowing for faster and more accurate processes.
This field of computer science has come a long way over the past few years, with a growing number of industries now benefiting from it.
Radio broadcasting could be next, with developments in AI potentially affecting the way radio works.
Radio has faced a lot of competition over the decades, with many listeners moving to other platforms, including the recent trend of podcasts. Radio has had to innovate and keep up with trends in order to remain popular and in use. Artificial intelligence could be a way for the radio industry to continue to thrive and reach listeners all over the world.
The use of traditional radio has diminished since the introduction of online radios, platforms like Spotify, Apple Music, Prime Music, and podcasts, particularly among young people.
Despite this, radio is still a form of mass communication that has managed to grow its audience without losing its identity while preserving its conventional route.
How Does AI Work?
AI uses processing algorithms to work through large sets of data. The AI system is capable of studying this data and identifying patterns, learning from it and evaluating its own performance as it works. The longer it has to process data, the more it can learn and, ultimately, the more accurate it can become. You can learn more about this subject and how it can be applied by taking artificial intelligence online courses.
Unlike a human worker, AI doesn’t require breaks, and it’s capable of performing a large number of tasks in a very short space of time. This means it can quickly learn and process data, making analytical tasks much easier.
The goal of AI is to build computer systems that are capable of simulating human intelligence. This way, a computer system will be able to solve more complex problems and understand a wide range of concepts to better understand the data it processes. A wide range of different technologies are used to achieve this aim, and the field is advancing each year.
Using AI in Radio Broadcasting
AI has many different applications across a range of industries and may be used in radio broadcasting too. One potential application is in choosing the kind of music and content that listeners want to hear. While a human DJ can’t be replaced, an algorithm could take over as a producer, selecting the tracks that work best.
In fact, this technology is already in use. iHeartMedia makes use of algorithms to determine what music is played and what content combinations are scheduled. Despite this, the human producer still has the final say in what is broadcast. There are various AI and machine learning solutions that aid with the creation of musical compositions, but the quality of these works is arbitrary, and the audience's preferences must still be taken into consideration when choosing what to play.
Artificial intelligence could also be used to improve signal strength, making it easier for people to listen to their favourite radio shows no matter where they are. AI is used to create an algorithm that can modify the broadcasting strength in real-time in response to various aspects of the signal entering the transmitter.
The future of radio may look very different from today, with new innovations potentially changing how radio broadcasts work. The ultimate aim is to create a better experience for listeners, allowing them to enjoy their favourite broadcasts and bringing radio to a wider audience. AI could be the answer to a lot of problems, and its use in the radio broadcasting industry shouldn’t be overlooked.