Kate Thornton and Martin Kemp are to host a new live event from Greatest Hits Radio at the London Palladium.
Party at the Palladium will also feature Simon Mayo, Jackie Brambles and Paul Gambaccini in conversation sharing their tales of some of music’s most iconic moments.
They’ll be joined by artists including singer Howard Jones and UK Mica Paris, who will be accompanied by the Greatest Hits Radio house band.
Bauer is also introducing a new Christmas event for Scala Radio to join Absolute Radio Live and the Magic of Christmas shows, all at the Palladium.
Scala Radio Christmas Live will feature West End and Classical favourites, including performances by Michael Ball & Alfie Boe, Anne Dudley, Luke Evans and MILOŠ hosted by Scala Radio presenter Penny Smith on Sunday 27th November.
Absolute Radio Live returns to raise money for the Teenage Cancer Trust, with host Frank Skinner and comedians including Romesh Ranganathan and Kerry Godliman, while Magic Radio brings its Magic of Christmas event back for two consecutive performances featuring acts including Blue and James Morrison.
Planet Rock will also bring back its Zeppelin Symphonic concert following last year’s sold-out inaugural event.
Steve Parkinson, Chief Strategic Partnerships & Events Officer for Bauer Audio UK said “The London Palladium is simply iconic, and we are delighted to have created a range of new show formats with our production partner TBI Media, which we know will raise the roof there!
“Our newly expanded Bauer events team have the ambition to entertain and delight new audiences in different ways, and we will be announcing new shows and experiences in the weeks and months ahead.”
Holiday Inn Express has joined to partner with Bauer across a number of these events, as well as Hits Live in Manchester and Birmingham on the 11th and 12th November, as part of its campaign to celebrates monumental life moments.
As headline sponsor, in addition to giving away tickets live on air, Holiday Inn Express branding will be present at all events and ticketing pages. Branded wrap-up videos from the events will also be posted and boosted on social media.
Matt Batchelor, Group Commercial Director, Bauer Media Advertising added: “Live events and accommodation go hand in hand, so it’s been fantastic to partner with Holiday Inn Express across six of our upcoming events this Winter. We’ve been able to weave Holiday Inn Express seamlessly and authentically throughout all events, directly bringing the brand to thousands of music lovers across the country and creating impact in person, online and on air.”
Stephanie Atiase, Vice President Global Essentials Collection Brands – Holiday Inn Express, shared: “Whether our customers are travelling to London to see a show at the Palladium, heading to Manchester for a graduation or Birmingham to celebrate a 40th, Holiday Inn Express is there to enable special memories. Partnering with Bauer Media across their iconic radio brands and events will allow us to reward some lucky audiences and be prominent when audiences are looking for somewhere to stay.”
The campaign was brokered by Mindshare and runs till 11th December 2022.
The full week of events at The London Palladium are as follows:
Thursday 24th November – (7:30pm) Planet Rock Presents Zeppelin Symphonic, The Music of Led Zeppelin – A Rock Celebration, with Holiday Inn Express
Friday 25th November – (7:30pm) Greatest Hits Radio presents Party at the Palladium!
Saturday 26th November – (2:30pm) Magic of Christmas with Holiday Inn Express
(7:30pm) Magic of Christmas with Holiday Inn Express
Sunday 27th November – (3pm) Scala Radio Christmas Live with Holiday Inn Express
(7:30pm) Absolute Radio Live at the Palladium with Holiday Inn Express (in support of Teenage Cancer Trust)
Posted on Tuesday, September 27th, 2022 at 11:01 am by Roy Martin