New logos for Lyca Radio and Lyca Gold Radio in London

Lyca Radio and Lyca Gold Radio have new logos to match their parent company.

The new designs have been designed by Clear M&C Saatchi and are part of a £250m investment by Lycamobile over the next three years to reposition the operator for a wider audience.

The new station logos now follow the same uniformity as the Lyca Group whilst the Lyca Radio and Lyca Gold Radio logos have their own identity with colours and icons.

The Lyca Group corporate heart has been redesigned into a heart with a soundwave to reflect Lyca Radio and Lyca Gold Radio’s output.

Raj Baddhan, CEO of Lyca Media said, “We are celebrating Diwali with the official unveiling of our new logos for Lyca Radio and Lyca Gold Radio. The new logos not only look fresh, slick and clean but also sit neatly under the Lyca Group, following the uniformity set by our parent company, Lycamobile.

“The new logos are set to pave the way for an exciting 2023 for both Lyca Radio and Lyca Gold Radio. Watch out for a special announce in Q1/23.”

Lyca Radio launched in 2014, while Lyca Gold Radio replaced Dilse Radio in September 2021. Lyca Gold Radio was introduced by Raj Baddhan, since he took over as CEO of Lyca Media in January 2021.

Posted on Monday, October 24th, 2022 at 11:44 am by RadioToday UK

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