Global has retained the exclusive ad sales contract with ITV to represent its podcast portfolio via DAX.
This includes the I’m A Celebrity…Get Me Out Of Here! podcast hosted by past campmates Scarlett Moffatt and Seann Walsh and Love Island: The Morning After.
As part of the renewed deal, Global also now represents the broadcaster’s portfolio of news podcasts, including What You Need To Know from ITV News and will continue to host and distribute all ITV podcasts on Global Player.
Bhavit Chandrani, ITV’s Director of Digital & Creative Partnerships, said: “We’ve enjoyed a fantastic working relationship with DAX and Global over the last few years and are excited to continue working with them on our established Love Island: The Morning After podcast, and our growing portfolio of news, sport and entertainment podcasts.”
Katie Bowden, Global’s Director of Commercial for Audio said: “I’m so thrilled that ITV have chosen to stay with DAX as their advertising partner of choice. They have an incredible, high-quality slate of podcasts that provide our advertising partners with the opportunities they want to reach engaged listeners at scale.”