Bauer is introducing Hits Radio Network programmes outside of breakfast at Lincs FM from Monday 23rd October.
The station, which became available on DAB only from last April, is adding Fleur East, Sam Thompson, Gemma Atkinson and Sarah Jane Crawford to the station line-up, alongside its weekday Breakfast show hosted by Joseph Begley.
Local news, traffic and travel and other local information will continue to be available on the station and its digital platforms across the day. The Farming Programme, hosted by Steve Orchard, will also remain in its current weekend morning slot as part of the Sunday Breakfast show between 6 and 9am.
The changes do mean that shows on the line-up outside of Breakfast will be coming to end this week ahead of the new schedule.
Gary Stein, Group Programme Director for the Hits Radio Brand Network said: “Radio in local markets has seen huge change in recent years, with more national brands introduced as audiences seek out shows from well-known names. While the Lincs FM name is being retained, we see an opportunity to bolster the station by offering audiences an exciting new schedule along with all the local news and content that we know is important to them.
“Listeners will continue to be able to wake up with Joseph Begley with new shows from the likes of Sam Thompson, Fleur East and Gemma Atkinson across the week. My thanks to all of the presenting teams who have been part of the Lincs FM story to date, and we wish them all the very best.”