A new spin-off radio station is launching in February called Boom Rock to go with Boom Radio and Boom Light.
The third service from Phil Riley and David Lloyd’s growing radio brand will be available from launch on DAB digital radio in Nottingham and online.
Boom Rock will broadcast ‘a world of rock music’ – targeting older listeners, and says it will play everything rock from album rock to hard rock, psychedelic and prog – plus folk, new wave and west coast favourites.
Boom’s programme director David Lloyd told RadioToday: “We’ve always had plans to broaden our offering – and this is certainly a format for which our listeners have shown an appetite.”
Boom Radio launched on February 14th 2021, joining the national DAB multiplex Sound Digital a month later. Its first spin-off station, Boom Light appeared in summer 2022.