Adam Uytman has joined ReelWorld as Director of Client Relations and Business Development in the UK.
He joins from podcast company Acast where he was Creator Network Business Development Director International.
Adam was previously Managing Director and Director of Content for the audio production company Listen, and held roles at the BBC most notably Content Editor across all of the BBC’s national music networks and Executive Content Producer.
Prior to that, in the commercial sector, he was Content Director at XFM in London, Kerrang! Radio in the West Midlands and began his journey at Beat 106 in Scotland where he was music manager and a producer.
Commenting on the move Uytman said: “ReelWorld is one of the most trusted and respected names in audio globally, so I can’t wait to join the team to help grow the business further and take them in exciting new directions!
“Having worked across radio and podcasting for over 20 years, I’m incredibly passionate about the power of audio and the important role it plays in creating a strong brand identity, so I’m looking forward to working with ReelWorld’s current and future partners to help shape their ongoing audio strategy.”
ReelWorld’s Managing Director Anthony Gay said: “Adam’s diverse background underscores his wealth of experience, which promises not only to fortify our ties and endeavours within the radio industry but also to infuse our broader business ventures with invaluable expertise.
“As we continue to expand our sonic branding prowess into new horizons, Adam’s skills will undoubtedly play an important role.”
Adam starts at ReelWorld on Monday 26th February and takes over from Toby Whitehouse who recently left for a new role in BBC Local Radio.