KFC and KISS are teaming up for a fourth year to support young people and their future.
The campaign will build on the work KFC is doing through its community impact programmes.
There will be activity on-air, online and on the ground to promote career prospects and inspire young talent and tackle food insecurity. This will include real-life stories, video content and launching new training programmes with Bauer Academy.
Tyler West kicked off the campaign this month appearing on KISS Breakfast with Jordan Banjo and Perri Kiely, announcing that he will act as both a mentor and ambassador for the year-long programme.
Tyler’s weekday drivetime show is sponsored by KFC and will include regular features and real-life stories detailing experiences to bring them to life.
The Bauer Academy will also partner with the Hatch & Kentucky Club initiative by holding workshops and one-to-one coaching sessions to teach employability and practical skills. This also includes opportunities to work with the Bauer Media production teams to create video content.
Rebecca Frank, Content Director, KISS said: “This is such an important campaign for us at KISS, delivering on our shared belief in young people. This is a generation who have inherited problems they didn’t create, and who are often viewed negatively by the older guard.
“As a brand that keeps young people and progress at the heart of everything we do, we’re so excited to use our platform, influence and authentic storytelling to deliver understanding of what KFC have been and are committed to continuing to deliver.
Tyler West added: “I’ve loved working with KFC these past three years, building trust with both the brand and my listeners. We all love KFC, but my listeners probably don’t know about the amazing work it’s doing to support local communities and build young careers.
“This is such a valuable cause that’s close to my heart; I’m so pumped to get started on this new phase of our partnership and highlight all the good KFC does – and most importantly hearing from amazing young people with something to say we need to hear.”