Bauer Media Audio has agreed to acquire audio streaming software company SharpStream subject to customary closing conditions, including regulatory approval.
The company already provides its services to seven of Bauer’s local markets – UK, Ireland, Slovakia, Portugal, Denmark, Norway and Sweden.
SharpStream streams audio content live to internet audiences for some of the world’s biggest brands including sports broadcasters like the ATP and Le Mans Racing Series, plus to niche, ethnic and community audio broadcasters.
Vivian Mohr, President of Audio, Bauer Media Group said: “As long time partners of SharpStream, we’ve seen the team’s professionalism and diligence in delivering audio streaming technology. I’m excited to welcome them formally into the business and look forward to supporting their future development”.
Dane Streeter, Managing Director of SharpStream added: “We have had the pleasure of a close working partnership with Bauer for over a decade.
“The team and I are delighted to be joining Bauer to progress into the next exciting chapter for our technology and services. We look forward to helping Bauer and our third-party clients achieve their goals in redefining digital audio for the future”.