Eirewave, the station playing and showcasing the pop-rock music scene, has launched on DAB in Derry, Northern Ireland.
Olivier Mauxion, owner of Eirewave, says: “While there are numerous radio stations in Derry that play pop, dance, and R&B, the pop-rock genre has historically played a pivotal role here.”
Programme Director Terry Doyle added: “Eirewave is a true music radio station with less talk compared to others.
“In this environment, we can confidently state that Eirewave, exclusively playing homegrown pop-rock from the 80s to today, fills a significant gap in the radio market in a city like Derry.”
The station says it will form partnerships with local venues in Derry to facilitate gigs, events, and the sharing of music news from the city.
Eirewave also plans to extend its reach in cities such as Bangor and Newry in Northern Ireland while continuing to develop micro-local programmes and music news for each city, and will be assembling dedicated teams for each new city.