Richard Woods with Mark Peters
Former MD of Pirate FM, Mark Peters has been appointed as AI Integration Specialist at Rewind Radio.
In his new role, Mark will implement an AI strategy designed to drive efficiency and maximise ROI for the station’s local clients.
He has 25 years’ experience in radio presentation, management and client campaign delivery.
Mark says: “I am incredibly happy to be back in Cornwall after a decade at the helm of Pirate FM. The opportunity to re-engage with the Cornish business community and demonstrate the transformative advantages of AI technology to enhance their productivity and profitability in partnership with Cornwall’s Rewind Radio is hugely exciting.”
Richard Woods, Managing Director of Rewind Radio added: “Partnering with Mark once again is a fantastic opportunity. His extensive experience and innovative approach to Radio and AI will undoubtedly boost local Cornish businesses and elevate our training and knowledge programmes across all sectors of business.
“At present there is a serious lack of knowledge in the business marketplace of how to install AI beyond basic PR content, Together, we aim to deliver substantial results, demonstrating how to deploy AI within Cornish businesses alongside the power of radio to enhance results.”