Radio and Online Gambling: Common Ground.
At first glance, you may be confused about the connection between these two. But let us prove to you that there is a connection after all: radio and online gambling mixed together can make an impression and attract new players to casinos and bookmakers. The question is, how this effect is achieved?
10 Things That Radio and Gambling Platforms Can Do Together
As we said earlier, at first sight, radio and online gaming platforms may seem like a strange combination. But when they work together, they make up an effective and powerful, should we say, marketing team that can draw new customers to bookmakers and casinos. Let’s take a closer look at the seven successful tactics, including sound ones, used by gambling site owners and radio stations to turn listeners into active gamers.
1 Creating ads for a specific audience
Radio stations come up with content for pretty specific target audiences, and online gambling companies know that, so they need to analyse the target audience of certain radio stations and their own in order to find a match. For example, radio sports talk shows are perfect for promoting bookmaker platforms and it is easy to find sports enthusiasts among listeners there and deliver them a message. These are the exact people who would react to such advertisements and place wagers in the future. So, such a focused and well-thought-out approach is undoubtedly a good strategy.
2 Offering beneficial bonuses and promotions
It is no surprise that radio ads may be about special promotions and bonuses from bookies and casinos. These could be promotions like “Join now and get a 100% bonus on your very first deposit” or “Sign up right away and get a free bet as a newbie.” The goal of these promos is to catch every listener’s interest and persuade them to visit the needed online casino/bookmaker site. People may be inspired to test out the platform by hearing about special deals on the radio.
3 Repeating the same things all over again
One important tactic in radio advertising is a recurrence of statements. Basically, what we mean is that repeating a message increases its chance of being remembered by the selected target audience. This is a tactic used by online gambling advertisements to make sure their offers are kept in mind and heard. Players are prone to check out a betting platform when they are ready to place wagers more if they heard about the platform frequently and the name seems familiar already. Sure, it won’t do any good to go overboard with the repetitions but if the approach is careful, the results will be great.
4 Trust is Important
Listeners trust radio hosts, and they frequently have devoted fan bases, so it is important for casino/bookmaker sponsors to pick radio stations with those hosts that listeners know and trust. Practically, an online gambling site gains credibility more easily and receives more new players if a host is trusted. This way, future players feel much more comfortable when trying the website or even simply thinking about joining it.
5 Straightforward Call-to-Action Phrases
Honestly, both hidden and clear ad messages may be effective when shared well. Right now, let’s talk about straight call-to-action messages in radio ads – they may be effective since they are clear and persuasive. Sentences such as “Sign up today”. “Visit the website now”, or “Try out games from Pragmatic Play and Playson now” direct listeners to the next action (those were made-up examples). Whether it’s about just visiting a site yet or signing up for an exclusive promotion, these clear instructions make it simple for people to take action right away. If a call to action message is compelling enough, it may stimulate quick responses from the target audience.
6 Combining Online and Radio Campaigns
Radio advertisements are frequently combined with digital marketing campaigns from online casinos. A radio advertisement might, for instance, provide listeners with an online promo code that they can later use if they feel like claiming a bonus. Businesses may boost the overall engagement and conversions if they go for creating various points of contact with the audience which includes social media online ads as well as radio communication. The more, the merrier, as they say.
7 Music with Gambling Themes
Songs where gambling is mentioned in one way or another can also be played on some radio stations. As a result, the pleasure of this music may become associated with the fun of gambling. Through the subtle integration of gambling-related terms into well-known songs, listeners may be more encouraged to visit online betting or casino websites, including those reviewed by SmartPokies.com.
Even if the song itself is not about playing at casinos but there is at least one small phrase that can relate to the area, radio hosts may take that from the lyrics and point it out. This will serve as a good start to keep talking about gambling and inviting people to join or grab bonuses. Lady Gaga has the phrase “A little gambling is fun when you’re with me” in her song “Poker Face”. For example, a host can say: “Lady Gaga says that a little gambling is fun when you’re with me but a little gambling can also be fun if you have a chance to get a 100% bonus of up to AU$5,000”. This was just one out of many possible examples.
8 Jingles and Catchy Tunes
Radio commercials frequently use memorable songs or jingles to linger in listeners’ ears. We are sure that a memorable and catchy sound can help users easily recall the name of a gambling platform. People are more likely to consider that platform when they want to gamble online if they hear the jingle a lot of times.
There are many ads out there, not only on radio stations, where people come up with their own catchy tunes and words that would mention the brand. On radio stations, they can do the same and create their own so-called songs mentioning gambling sites.
9 Gambling-Related Sound Effects
Radio advertising can have an additional impact by using specific sound effects. For example, it is possible to create a thrilling atmosphere by using the sounds of dice rolling, slot machines and symbols dropping, or crowd cheers. These noises have the power to evoke interest and increase the appeal of gaming in general. After hearing these sound effects, listeners may want to feel that thrill themselves.
10 Storytelling and Real-Life Experiences
Storytelling can also be used in certain radio ads to draw in listeners and connect with them. For example, people could talk about their experiences making successful bets on sports or winning big at an online casino. Listeners may be more likely to try gambling themselves after hearing about successful experiences, and basically, this is one of the ways to make gambling more relatable and simplify the concept of gambling so it does not look intimidating or unclear.