US radio veteran Jim Sherwood hosts a podcast for radio stations aiming to dominate their digital markets.
From Skyrocket Radio, the Better Radio Websites podcast is for radio station managers and content creators looking to maximise their online presence to increase traffic and revenue.
Each week, Sherwood is joined by people in the industry, such as Corey Elliott of Borrell & Associates, who shares data-driven insights on the future of digital advertising and Seth Resler, a community builder in the radio space, who explores strategies for fostering deeper listener engagement online.
More recently, media and tech journalist Pete Pachal offered his expert perspective on the impact of AI content on radio station websites.
In the latest episode, Jim Sherwood talks to Melissa Boswell Townsend, owner and General Manager of Boswell Media, about the critical role of a successful radio station website in today’s media landscape.
Townsend shares her insights on how an effective website can be a game-changer for local stations looking to compete with larger networks and digital-first platforms.
“Our goal is simple,” says Sherwood, “to equip radio professionals with actionable insights that can be implemented immediately, regardless of who their service provider is or whether they manage their website in-house.”
The Better Radio Websites podcast is available on major podcast platforms, including Apple, Spotify, and iHeart. A video version is available on YouTube and each episode is also featured as a weekly post on the Skyrocket Radio website.