BCfm in Bristol has been awarded £40,000 from the Road Safety Trust to launch a new initiative – the Community Radio Road Safety Project.
The project is in partnership with the University of the West of England and Avon & Somerset Police, and will put road safety awareness messages on the radio.
The station will be hosting a series of focus groups with residents across the region in order to create local radio announcements, and a Community Radio Road Safety Toolkit, which will be made available to other local radio stations across the UK.
CEO Patrick Hart says: “We are absolutely thrilled to receive this grant from the Road Safety Trust. This funding will allow us to make a real difference in the West of England, empowering our communities to be safer on the roads.
“It’s a fantastic opportunity for us to work with listeners to deliver targeted road safety messages that really resonate.”
Development Lead Marcus Smith also shared his thoughts: “Road safety is an issue that impacts everyone, and this project is all about giving communities a voice in how we approach it. By working closely with local residents, we can produce safety messages that are more relevant, more effective, and more likely to change behaviours.”
Contact marcus.smith@bcfm.org.uk for more details on the project.