Global has launched two festive radio stations today with the return of Heart Xmas and Smooth Christmas.
Smooth Christmas is a ‘new’ addition to Global, having previously been created under the former owner of Smooth Radio, GMG.
Heart Xmas is more Mariah Carey and Michael Buble whilst Smooth Radio, playing ‘Always the Best Christmas Music’, is more Elton John and Slade.
Sally Ardis, Senior Managing Editor of Smooth & Heart, said: “We are absolutely thrilled to bring not just one, but two dedicated Christmas radio stations to our listeners this year!
“It’s all about spreading festive fun and giving everyone the chance to immerse themselves in the joy of Christmas, with three months of non-stop holiday music to get them in the spirit before the big day. We know how much our audience loves this time of year, and we can’t wait to celebrate with them!”
Richard Steel, Managing Editor of Heart, said: “Today marks exactly three months until Christmas and there is no better way to celebrate than by launching Heart Xmas. Christmas is a huge day in the calendar for our Heart listeners, so we’re excited to bring them non-stop Christmas classics as they countdown to the big day. We’re making this Christmas the merriest one yet!
Heart Xmas is back on DAB across the UK, whilst Smooth Christmas is on Global Player.