TM Studios has partnered with Bauer for a new multi-year jingle partnership with the Magic Radio brand, including the launch package for Magic Classical.
The tracks reflect the different eras of classical music, including Baroque and Romantic, and were recorded by musicians in the UK and the USA.
The include the same sonic logo currently used on the Main magic station.
Chris Ward, Group Operational Director at Bauer Media Audio UK, told RadioToday: “We challenged TM to compose a set of jingles as beautiful and iconic as the music on Magic Classical, and they absolutely delivered. The detail in each theme is incredible.”
Chris Stevens, co-owner of TM Studios, said “Working with Bauer’s team on this project has been really exciting, and it’s great to now hear the themes on air across the UK.”
TM Studios is based in Dallas, California, and at Salford’s MediaCityUK. The company was acquired by Chris Stevens, Dave Bethell and Greg Clancy in 2020, and TM’s jingles can be heard on thousands of stations globally, including Boom Radio, Nation Radio and Original 106 in the UK.
Dave Bethell added: “Being asked to create a broad range of classical music-based branding for Magic Classical was an honour and proves that TM Studios can deliver effective music branding for any format.”
You can hear all the themes in the Magic Classical package here.
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