North east DAB service Frisk Radio is launching a service in the north west of England.
The dance music station will be on small-scale DAB platforms in central and west Lancashire from April.
The move aligns with the mass rollout of digital out-of-home billboards by Frisk Radio’s parent company, Smart Outdoor Media.
Mark Catterall, CEO of Smart Outdoor Media said: “Our growing footprint across Lancashire makes this the ideal time to launch Frisk Radio in the same area.
With over 100 screens coming online, we can offer advertisers a unique, omni-channel opportunity to connect with their target audience across the region.”
Stuart Landreth, Director of Frisk Radio said: “We are very excited to introduce the Frisk brand to Lancashire. Our rapid growth, and success in the North East has shown there is a clear demand for an upbeat, dance-music focussed station in local markets.”
