The introductory live-in care agency, Country Cousins has launched a national radio campaign on Classic FM.
Running for 12 weeks, the campaign aims to reach over 3.62 million listeners, introducing more families to the benefits of live-in care and offering support to those who may not yet know where to turn.
Airing across Classic FM London, Classic FM South, Classic FM Digital, Classic FM Calm and Classic FM Movies with 1661 ad spots, it will reach listeners on average 6.6 times. The campaign also includes an offer of 50% off its Lifetime Membership fee.
George Neel, Group Commercial Director at Trinity Homecare Group, said: “This campaign is an exciting milestone for Country Cousins. Many families aren’t aware that live-in care is an option, or they don’t know where to turn when a loved one needs support.
“The benefits of staying at home with the right care in place are significant—over 97% of older adults say they would prefer to remain in their own home rather than move into residential care, and studies show that home care can lead to better health outcomes, greater independence, and improved quality of life compared to moving into a care home.
“By launching this campaign on Classic FM, we’re ensuring that more people hear about the benefits of live-in care and the compassionate service that Country Cousins has been providing for over six decades. We’re confident this will help many families find the care solution they need.”
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