Martin Ball joins Nation Broadcasting to develop commercial strategy

Nation Broadcasting has appointed Martin Ball as Commercial Strategy Consultant with a brief to develop its commercial strategy.

Martin was previously Commercial Managing Director of Bauer’s Hits Radio network and was Managing Director at Wave 105 for over two decades.

Nation’s Managing Director Martin Mumford said: “Having smashed through the million listener a week landmark in the latest RAJAR listening figures, we want to make sure we’re positioned to take full advantage of our audience growth and the latest product developments for local and regional clients.

“Martin brings a wealth of experience which we know will help us navigate this journey.”

Martin Ball added: “I’m delighted to be working with Nation, a business that’s growing so quickly in its key regions, such as the South Coast, and also more widely across the UK.

“I am looking forward to helping the team develop their product and systems to take full advantage of their recent growth.”


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