PRIDE FM is a new radio service dedicated to serving LGBTQ+ communities across the UK.
Available online, through a dedicated app and on smart speakers, with local opt outs also on DAB where available, the new national 24/7 radio station is being launched by Bridgemore Ltd.
The localised stations will feature tailored programming to support individual PRIDE events and celebrations across the country. Its aim will be to entertain, educate and inform, while celebrating the diversity of the LGBTQI+ community.
The new venture is the brainchild of CEO and founder John Dash, who says: “Over the years, I’ve witnessed how radio has the unique power to unite and strengthen communities.
“Through conversations with PRIDE event organisers nationwide, it became clear that there was a strong desire for a dedicated radio service tailored to these communities.
“We’ve brought that vision to life, combining cutting-edge broadcast technology, online streaming, and production.
“I’m incredibly proud to launch this new service. In today’s climate, there’s an undeniable need for more tolerance and understanding, and PRIDE FM was created with that mission in mind.
“We aim to tell local stories and amplify important issues on a national scale. All wrapped up in a fab schedule of music and entertainment.”
Talks are underway with a variety of brands to secure foundation sponsorships and in addition to its radio services, PRIDE FM will offer event organisers a wide range of additional benefits. These include an event app (for ticketing and what’s on details), support for sourcing entertainment and assistance with event resources.
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