News UK has rebranded Virgin Radio Anthems to Virgin Radio Legends.
The station will continue to air The Chris Evans Breakfast Show, moving into a playlist celebrating musical legends from the 60s to the 80s.
Dennie Morris, News Broadcasting’s Director of Audio said, “This marks a new chapter in the evolution of Virgin Radio Legends – which will continue to bring the biggest and best anthems to our listeners.”
Virgin Radio Legends is available on DAB and the Virgin Radio App or ask your Smart Speaker to ‘Play Virgin Radio Legends’.
Also today, Virgin Radio UK has announced a year-long partnership with Wickes Kitchens and Bathrooms.
They are sponsoring weekday afternoons with Jayne Middlemiss, as well as weekend afternoons with Dick and Dom.
Both show sponsorships on Virgin Radio UK will include on-air credits, presenter live reads, trails and weekly promotions that give listeners the chance to win Wickes vouchers.
In November 2025, the partnership will expand to include sponsorship of the 4-7pm weekend slot.
Mandy Minichiello, Head of Marketing – Kitchens & Bathrooms at Wickes said: “We’re really excited to be teaming up with Virgin Radio UK.
“At Wickes, we believe everyone should have a home they’re proud of, and this collaboration is a brilliant way to inspire and support our customers. With lots of brilliant giveaways, we can’t wait to get started.”