Less than five years since its launch on 25th June 2020, Times Radio has delivered its one billionth view on its dedicated YouTube channel, which also has 1.37m subscribers.
From the first piece of content ever posted – an interview with then-Prime Minister Boris Johnson on the day the station launched – the visualised channel for the station now has 58 million views on YouTube every month.
In addition to the visualised audio content from the Times Radio schedule, the brand has also seen success with Frontline, a YouTube-first video series focused on the Ukraine war and wider global defence stories with over 850 episodes published.
On the back of Frontline’s success, a further three YouTube-first video series have been launched looking at Donald Trump’s presidency (The Trump Report), the global security race (Superpowers) and an in-depth interview series with academics and commentators (Thinkers).
Jack Kennedy, head of content for News Broadcasting Digital, said: “This is a brilliant achievement for a relatively new news brand and has set the standard for how to grow a YouTube channel in the news space for modern media companies.
“Hitting one billion lifetime channel views is a testament to the focus and hard work done on a daily basis by a video team turning brilliant radio into a brilliant video experience whilst also creating premium audience-focused original content.”
Tim Levell, Programme Director, Times Radio, said: “The growth of video content from Times Radio has been nothing short of extraordinary. Listeners have always loved the intelligent, in-depth interviews on Times Radio, in which presenters give expert guests the space to speak without interruption.
“Publishing the interviews on YouTube, as well as creating video-only features, has enabled them to reach huge new audiences in the UK and around the world. The whole team at Times Radio has taken great pleasure in seeing the runaway success of the brand on the world’s dominant video-viewing platform.”