Disney and Capital have created a takeover to mark the release of the live-action Lilo and Stitch movie.
Stitch is appearing across Capital’s output, interrupting shows, doubling prizes and surprising listeners with giveaways.
On Friday, he’ll crash Capital Breakfast with Jordan North, Chris Stark and Siân Welby, with one listener set to win a brand-new Vauxhall car hidden somewhere in the UK. The location will be revealed through live clues and a Global Player livestream.
The campaign also includes a UK-wide billboard campaign, with Stitch creatively disrupting Capital’s usual advertising. Across the station’s digital and social platforms, Stitch’s antics continue, offering more interactive moments.
Charlotte Tudor from Disney said the campaign highlights Stitch’s “loveable mischief” and connects him with “millions of fans”.
Capital’s Managing Editor Brent Tobin called it “a perfect match”, saying the character’s unpredictable nature mirrors the fun tone of the station.
Katie Bowden, Managing Director for Audio at Global, described it as a “bold and joyful campaign” that uses audio and outdoor platforms to create “unforgettable moments”.
The new Lilo & Stitch film, a reimagining of Disney’s 2002 animated hit, opened in cinemas on Wednesday 21 May. It’s directed by Dean Fleischer Camp and stars Maia Kealoha in the role of Lilo alongside Sydney Elizebeth Agudong, Zach Galifianakis and others.