ARN’s iHeart platform will now represent Global’s premium podcast slate in Australia under a new long-term agreement between the two companies.
The move means shows such as The News Agents, The News Agents USA, The Sports Agents, and My Therapist Ghosted Me will now be available to Australian advertisers through iHeart, with ARN serving as exclusive sales representative.
As part of the collaboration, several iHeart Australian podcasts will also become available to UK listeners via Global Player, including The Christian O’Connell Show, The Lady Vanishes, and Life Uncut.
The agreement extends Global’s existing relationship with iHeartMedia and coincides with the two organisations jointly sponsoring The Podcast Show London this week.
Corey Layton, Head of Digital Audio at ARN, said: “We’re excited to bring shows like My Therapist Ghosted Me and The News Agents to Australian advertisers while collaborating to support our shared ambitions.”
Katie Bowden, Managing Director of Commercial Audio at Global, added: “Both Global and ARN see the potential to grow the commercial podcasting market across the world and connect with listeners everywhere.”
ARN is currently Australia’s largest podcast publisher, reaching more than 7 million monthly listeners.