Kopparberg has partnered with Global to launch a summer campaign around the release of its latest cider.
The campaign, brokered by media agency the7stars, includes the Capital Dance Beach Party with Kopparberg Crisp Apple, an exclusive event taking place on Friday 4th July at Tortuga Beach in Malta.
The beach party will feature performances from Tita Lau, MistaJam, Morgan Seatree and others. The event will be broadcast live on Capital Dance and livestreamed on Global Player.
The campaign includes on-air sponsorship and co-branded content on Capital Dance, ticket giveaways and digital screens promoting the party and offering chances to win a trip to Malta.
Katie Bowden, Managing Director of Commercial Audio at Global, said: “This is a brilliant example of how commercial partnerships and branded entertainment have the power to create huge, unforgettable experiences.
“By joining forces with Kopparberg, we’ve been able to promise something fresh and exciting that will connect with listeners and it’s going to be an incredible summer celebration – live at Malta’s Tortuga Beach, on air on Capital Dance, on Global Player, all over social media, and in Sainsbury’s and Morrisons stores across the UK.”