KISS is launching a new campaign this week in partnership with Channel 4 to support a collection of programmes under the theme ‘The Naked Truth’.
The week-long collaboration, which starts today, brings together radio, digital and social content to highlight Channel 4 shows such as *Naked Attraction*, while promoting messages of body confidence and self-expression.
KISS Breakfast presenters Jordan and Perri are taking part in a series of on-air and online challenges designed to push their comfort zones in fun and creative ways. These include life drawing classes and listener-led features, all aimed at engaging KISS’s younger audience in conversations around body image.
The activity builds on Channel 4’s existing multi-year sponsorship of KISS Breakfast, which began in January. The partnership allows Channel 4 content to be showcased through KISS’s editorial output and supports its positioning as “Altogether Different”.
Simon Kilby, MD at Bauer Media Advertising, said: “KISS and Channel 4 are both known for pushing boundaries and connecting with younger audiences in an authentic, unfiltered way – so this campaign felt like a natural fit.”
Iain Walters, Head of Marketing at Channel 4, added: “We’ll be celebrating the fantastic array of shows in our catalogue, proving that when it comes to baring all, nobody does it quite like us.”
The campaign will run throughout the week across KISS Breakfast and social platforms.