AudioUK has launched a new campaign calling on the UK Government to formally recognise podcasting and audio as a key part of the UK’s creative industries.
The policy push follows concerns that the sector was overlooked in the recently published Creative Industries Sector Plan.
AudioUK says the sector is growing rapidly, both culturally and commercially, and deserves to be treated in the same way as industries such as TV, film and gaming.
More than half of AudioUK’s member businesses are based outside London, contributing to regional development and providing jobs and training across the country.
The industry body estimates podcasting and audio is now worth around £5 billion annually to the UK, with global hits such as The Rest Is Politics, Kill List and The Magnus Archives showcasing UK talent on an international stage.
However, podcasting remains excluded from national workforce surveys and receives no dedicated public funding or tax relief schemes, unlike other creative sectors.
AudioUK’s campaign is asking the Government to take five key steps:
- Formally recognise podcasting and audio within the creative industries.
- Ensure podcasting is represented on the Creative Industries Council.
- Provide targeted support such as a tax relief scheme and IP development fund.
- Commission a dedicated workforce and economic impact study.
- Include podcasting in future strategies around skills, exports and regional growth.
Chloe Straw, CEO of AudioUK, said: “We have worked tirelessly to urge the Government to recognise the enormous economic and cultural value of podcasting and audio.
“Being excluded from targeted support feels like a major oversight.”
AudioUK is encouraging industry professionals to sign an open letter, contact their MPs, and share their own case studies on how podcasting has benefited their work or community.
Campaign materials and full details are available on audiouk.org.uk. Social media activity is planned throughout July and August, primarily on LinkedIn.