A new report from Radiocentre shows commercial radio is reaching more people than ever while continuing to serve public needs.
Commercial Radio: A Force for Good outlines how stations are supporting audiences, communities and the economy.
With 40 million listeners each week, the study highlights five key ways commercial radio delivers public value: companionship, trusted news, charitable work, safe advertising, and economic contribution.
The report, produced by Radiocentre in partnership with research agency Differentology, finds 69% of listeners trust radio news to be factual and true – far ahead of social media, which scores 27%.
It also reveals the sector raised £27 million for charity last year and now supports over 12,000 jobs. Advertising revenues rose to £737 million in 2024, helped by growth in digital audio.
Radiocentre CEO Matt Payton said the study underlines radio’s unique place in daily life: “Stations not only provide entertainment and music but are also dedicated to providing a valuable and trusted service.”
The report was launched at a special event in Parliament yesterday. Speakers included Media Minister Stephanie Peacock and broadcaster Emily Maitlis.
Lisa Nandy, Secretary of State for Culture, Media and Sport, said: “Commercial radio is a vital force for good. These stations have unique connections with their listeners, drive economic growth in our creative economy, and provide advertisers with trusted environments.”
The government is working with Ofcom on the implementation of the new Media Act, including ensuring radio remains accessible on smart speakers.
The full report is available from Radiocentre’s website.
