Happy Radio UK and the Trafford Centre have entered a new agreement for the station to be the shopping centre’s official radio partner.
The partnership will see Happy Radio supporting the Manchester venue with coverage, promotion, live OBs, presenter appearances and social content supporting its calendar of events on site.
The collaboration aims to highlight the Trafford Centre’s range of activities, family events, and retail experiences, alongside new store launches and the centre’s new premium parking offer.
As part of the partnership, Happy Radio UK will showcase previews of upcoming attractions and help engage shoppers through on-site activity.
“We’re absolutely thrilled to be teaming up with Trafford Centre to champion this iconic venue and its offering,” said co-founders Darren Proctor and Max Eden. “It’s an incredible destination known not only for its shopping but for being a real leisure destination.”