Reelworld has signed a new strategic partnership with SourceAudio, bringing together two major players in radio jingles, imaging and production music.
The agreement gives Reelworld clients exclusive access to preferred pricing on SourceAudio’s Alpha Libraries for Radio, which is already used by more than 2,500 affiliate stations in the United States.
A global edition of Alpha Libraries will now also be rolled out to Reelworld’s client base of thousands of affiliate stations worldwide.
Alpha Libraries is the industry’s largest production music service, offering more than 3.5 million tracks, 42,000 albums and 662,000 sound effects and imaging elements.
These are all pre-cleared for use across broadcast radio, digital, social and podcast platforms. Together with Reelworld’s jingles and creative branding tools, the partnership aims to cover every production music requirement outside of PRO blanket licences.
Mike Thomas, CEO at Reelworld, said: “Our mission has always been to help radio sound its absolute best.
“Partnering with SourceAudio and offering Alpha Libraries is a natural extension of that mission. It’s about giving our clients more tools, more creativity, and more value.”
Andrew Harding, Co-Founder and CEO at SourceAudio, added: “Reelworld’s reputation for excellence aligns perfectly with our vision for Alpha Libraries.
“Together, we’re making it easier than ever for programmers and producers to access the world-class audio resources they need to stand out.”
Reelworld and SourceAudio say the collaboration will simplify production processes for stations while enabling them to elevate their on-air sound and keep pace with the demands of a competitive media environment.
To learn more or activate preferred pricing, Reelworld clients can email hello@reelworld.com.
For more information about Alpha Libraries, contact SourceAudio’s Steve Wall at steve@sourceaudio.com.