Bauer Media is marking Breast Cancer Awareness Month with a partnership between tombola and Breast Cancer Now.
The initiative is being supported by well-known presenters from Hits Radio and Magic Radio, who will encourage listeners to regularly check their breasts and to think about “who they’re checking for.”
The campaign, which began with a day-long takeover on Friday 3 October, features presenters including Fleur East, Gemma Atkinson, Harriet Scott, Josie Gibson and Neev Spencer. They will share personal reflections and reminders across the day, highlighting the importance of early detection and self-checking.
Throughout October, the partnership continues on *Magic Afternoons with Neev Spencer* with listener-led moments, songs dedicated to loved ones, and reminders of Breast Cancer Now’s “TLC: Touch, Look, Check” message. These special features replace some ad breaks to give space for personal stories and awareness messages.
Comedian Katherine Ryan will also take part, voicing segments within her podcast *What’s My Age Again?*, while radio talent from both stations share social videos explaining who they’re checking for, inviting audiences to do the same.
Jenna Voyce, Commercial Director at Bauer Media, said the partnership connects “brands, talent and audiences in moments that truly matter,” adding that it will “inspire tangible action across the UK.”
Hannah Brotherton, Head of Brand at tombola, said the campaign was especially meaningful for their community. “Over half of our bingo players have been affected by breast cancer, either themselves or someone they love. The campaign is designed to reach people wherever they are and encourage early detection.”
Manveet Basra, from Breast Cancer Now, added: “Checking your breasts could save your life. It only takes a few minutes and there’s no right or wrong way to do it. This October, we want everyone to stop and ask: who are you checking for?”