KISS and VOXI Mobile are teaming up once again for a Halloween campaign that invites listeners to banish their exes in “The Ex-Orcism”.
Launching in mid-October, the cross-platform partnership will run on KISS Breakfast with Jordan and Perri and across social media, leading up to a live finale on Halloween.
Listeners will be asked to share stories about why their ex deserves to be “banished”, with entries shortlisted on air and voted for by the audience. Throughout the campaign, participants will be able to win prizes, including a holiday for the overall winner.
The finale will take place in a haunted manor house where ex-Love Island contestants will debate the finalists’ stories. Each relationship will be represented by a symbolic item, such as a hoodie or holiday souvenir, which will be dramatically cast into the fire as part of the “banishment”.
On 31 October, VOXI will take over Halloween on KISS with live reads, hourly credits and spotlights throughout the day.
KISS Content Director Rebecca Frank said the campaign “gives Halloween a uniquely KISS twist: bold, cheeky and impossible not to get involved in.”
Simon Kilby from Bauer Media added that the campaign shows how KISS creates “culturally relevant campaigns that really connect with our audience wherever they are.”