The Sunrise Radio Group will mark its 36th anniversary with the launch of two new stations on 5th November.
The expansion coincides with the date Sunrise Radio first went on air in 1989.
These new additions, Sunrise Hits and Sunrise Retro, will expand the network’s offering for listeners across the UK.
Sunrise Hits will become the group’s second national Asian commercial station, playing contemporary and easy-listening Asian hits on DAB. It’s described as the UK’s smoothest Asian hits station.
Meanwhile, Sunrise Retro will focus on Bollywood and Punjabi classics from before the 2000s, from what it calls the golden era of Asian music.
Tony Lit MBE, Managing Director of The Sunrise Radio Group, said: “It’s always been our mission at The Sunrise Group to ensure that our audience has the widest and best choice of their favourite music and entertainment, across the different musical genres and across the ages.
“I’m excited about the expansion of The Sunrise Group network, offering listeners across the UK more choice.”