kmfm listeners have helped deliver thousands of toys to children across Kent through the station’s Give A Gift Christmas appeal, setting new records for donations.
The campaign resulted in more than 18,000 toys reaching families and charities across the county.
The annual appeal raised £19,564, which was converted directly into brand new toys to support children facing illness, hardship or difficult family circumstances during the festive period.
This year’s campaign was supported by Stoner Motor Company, which sponsored the appeal, provided vehicles to transport donations across Kent, and hosted collection points at its branches to make giving easier for listeners.
Dean Stoner from Stoner Motor Company joined Rob Wills and Numi on kmfm Breakfast to confirm the final totals, thanking listeners for getting involved and helping the campaign reach more children than ever before.
The Give A Gift appeal focuses on providing practical support at Christmas, with toys donated to a range of charities and organisations working with children and families across Kent.
Donations included baby mats, puzzles, building blocks, books and electronic items, all selected to suit different age groups and needs.
Financial donations were collected through a JustGiving page, with every contribution turned into toys. kmfm worked with Smyths Toys Superstores to make sure gifts were appropriate and matched to the requirements of each charity receiving support.
Rob said the response from listeners had been overwhelming. “Seeing the smiles and the reactions when we arrived with the toys has been very special,” he said, adding that the support from listeners and station partners had helped the appeal grow again this year.