In today’s radio and podcasting environment, content creation often goes beyond audio.
Whether it’s promotional clips, full-length video podcasts, or behind-the-scenes footage, visual media has become a key part of how audio brands connect with audiences. But working with video introduces a familiar problem: how to send large files easily, quickly and without hitting frustrating limits.
From producers sharing edits with remote collaborators to marketing teams moving campaign assets between departments, the need for reliable file-sharing tools is now part of everyday production life. Here’s a look at some of the best options available — with particular attention to tools that handle high-quality video files as well as audio.
Smash: Designed with Creators in Mind
Among the growing list of file-sharing platforms, Smash is one of the rare tools that manages to stay both simple and generous. Unlike most free services, it doesn’t cap file sizes, doesn’t force ads onto users, and doesn’t require a login to get started. That makes it especially suited to creative teams working with larger video exports, uncompressed audio or rich media presentations.
For those needing to share large videos online, Smash offers a clean and efficient experience that feels genuinely built for the creative industries — including broadcast and podcast production.
Its streamlined interface also allows for customisation, file previews, and transfer tracking — all useful features when collaborating with guests, freelancers or external agencies.
As noted by Techradar, Smash stands out from traditional file transfer services by removing artificial barriers, while adding thoughtful touches that benefit content creators. The growing focus on production technology across the industry — such as those discussed at Radio TechCon — highlights the importance of reliable, flexible tools in broadcast workflows.
WeTransfer: Familiar, But Not Always the Right Fit
WeTransfer is often the first name that comes to mind when it comes to sending files quickly — and for good reason. It’s straightforward, requires no login, and for smaller assets, it gets the job done without fuss. Many in the industry use it out of habit, and in many cases, it still delivers exactly what’s needed.
That said, when dealing with large video files — for example, a full-length podcast recording or high-resolution promo — the 2 GB limit on the free version becomes a sticking point. You can get around it with a paid plan, but if large transfers are part of your regular workflow, the upgrade may start to feel more like a workaround than a long-term solution. It remains a solid tool, but perhaps less well-suited to the growing demands of hybrid audio-visual production.
Cloud Drives: Useful, But Not Always Practical
Platforms like Google Drive and Dropbox are deeply integrated into many production workflows. They’re ideal for ongoing collaboration, especially when teams need to access and update documents, scripts, artwork or editing assets in real time.
That said, these services are not always the most convenient for one-off transfers — particularly with large video files. Uploads can be slow, recipients may need account access, and shared links can expire or become disorganised over time. For time-sensitive media deliveries, they may add unnecessary friction.
Final Thoughts
With video becoming increasingly central to audio content strategies, the tools used to move files between teams, guests and platforms deserve real attention. Solutions like Smash show that it’s possible to combine ease of use with professional-grade capability — a welcome addition to the production toolkit for anyone working in modern radio or podcasting.