Susan Larkin has taken charge of RCS Worldwide, overseeing its broadcast technology and media intelligence brands.
She steps into the President and CEO role as the company looks to develop its tools for audio creation, analytics and television operations.
Susan joins from Audacy, where she was Chief Operating Officer, responsible for multiple markets, revenue streams and content teams across broadcast, digital and podcasting output.
Her earlier career includes senior roles at Cox Media Group, where she worked across national sales and regional leadership, building experience in managing large scale media operations.
At RCS Worldwide, Susan will focus on improving systems used by broadcasters and media companies, with an emphasis on shared measurement and cloud-based product development.
Mark Gray, Chief Executive Officer of Katz Media Group, said: “Susan is widely respected across our field for her strategic insight and her ability to lead complex organizations with steadiness and purpose.”
Susan said: “RCS Worldwide sits at the intersection of creation, intelligence, analytics, and operations… I’m motivated by the opportunity to bring these capabilities together.”
The appointment places her in charge of brands including Media Monitors, Mediabase and Florical Systems as the company continues to evolve its technology offering.