Bauer Media’s Kerrang! Radio has started running daily news bulletins all about gaming.
Broadcast daily, the 1-minute updates are co-produced by the station and IGN Entertainment and cover the big games stories as well as information about new releases.
As well as being on FM in the West Midlands, Kerrang! braodcasts nationally on DTV and across Northern England and parts of Scotland on DAB.
IGN is the world’s largest games and entertainment website. Its Marketing Director Rich Keen said: “Today’s consumer enjoys a full range of entertainment, across music, games and film. IGN’s goal is to deliver gaming content to the masses through the media they engage and we are delighted to be working with a partner that shares our vision. Working with Kerrang! Radio we are broadcasting games content to 1.4m music fans a week, delivering a balanced mix of news, whilst introducing our brand to an influential audience.”
Alex Baker, Commercial Programmer and Presenter, Kerrang! Radio, added: “We have a very large, influential audience here at Kerrang! Radio and they are an audience that we know spend a lot of money on gaming. We were keen to find the coolest and most credible way to bring the latest news and information about the world of gaming to our listeners and who better to help us achieve that than IGN – the world’s largest and most credible games website. With the recently relaxed Ofcom broadcasting code in mind, the commercial possibilities are endless.”
Click here to have a listen to a sample of the bulletins.
Posted on Saturday, October 15th, 2011 at 10:58 am by RadioToday UK