Mobile payments and messaging solutions provider, Fonix has entered an exclusive two-year partnership extension with Bauer Media.
This renewed agreement builds on an eight-year collaboration between the two companys.
As part of the extended partnership, Fonix’s Campaign Manager Platform will continue to drive mobile interactive services across Bauer’s radio and digital portfolio with competitions and audience engagement tools.
Jo Baldwin, Managing Director of Enterprise at Bauer Media Audio UK said: “At Bauer, we are always looking for new ways to deepen audience engagement, and mobile interactivity plays a vital role in that strategy.
“Fonix’s reliable and scalable platform has been central to delivering seamless, high-impact listener experiences across our brands. From powering our competitions to enabling new interactive formats, their technology allows us to innovate with confidence.
“This renewed partnership ensures we can continue evolving how audiences connect with us, creating even more engaging and dynamic content in the years ahead.”
Rob Weisz, CEO, Fonix, added: “Our partnership with Bauer Media Group over the past eight years highlights the growing importance of mobile-driven interactivity in the broadcast industry.
“This exclusive two-year extension is a testament to the success we’ve achieved together, and we’re excited to continue delivering cutting-edge solutions that drive audience engagement and revenue growth for Bauer.”