In Demand Radio is teaming up with Liverpool John Lennon Airport in a new year-long media partnership.
The collaboration includes live broadcasts from the airport, on-air competitions and giveaways, with both brands promoting the link as a way to celebrate the Liverpool City Region.
The partnership officially begins with a live show from the airport’s baggage drop area on Friday 1 August, marking the start of “Scouse Week” in Ibiza.
Rick, Programme Director at In Demand Radio, said: “We’re thrilled to be working with Liverpool John Lennon Airport. It’s an iconic local brand that shares our energy, ambition and love for the Liverpool City Region.”
The station plans to run a series of exclusive competitions and listener events, offering airport passengers the chance to get involved during broadcasts.
The campaign is designed to highlight both the travel and cultural opportunities linked to the airport, while giving In Demand Radio more presence on the ground with travellers.
The team says the collaboration reflects a joint commitment to local engagement and regional pride.