BCfm Radio has launched a new Community Radio Road Safety Toolkit in partnership with the Road Safety Trust and the Community Media Association.
The free resource is designed to help community stations run locally focused campaigns while also supporting them to access sustainable funding.
The toolkit offers practical guidance on creating audio and digital road safety campaigns, including advice on messaging, collaboration and partnership working.
It also provides funding tips, enabling stations to work with local authorities, police and charities to make road safety programming a regular part of community broadcasting.
Marcus Smith, Development Lead at BCfm Radio, said: “Community radio has always been about local impact, and this toolkit helps stations take the lead in saving lives in their own neighbourhoods.
“It’s practical, accessible, and designed to support real action. Just as importantly, it also highlights a sustainable way for stations to access funding and build long-term partnerships around public interest content like road safety.”
The Community Radio Road Safety Toolkit is available now, free to download from the BCfm website.