Podcasting and audio now have formal representation on the Creative Industries Council following a campaign led by AudioUK.
The move gives the UK podcasting and audio sector a direct voice at the highest level of creative industry policymaking, recognising its growing creative, cultural and economic contribution alongside established sectors such as film, television, music and games.
The decision follows a coordinated lobbying effort by AudioUK, the industry body representing podcasting and audio, which saw more than 400 audio businesses sign an open letter to government calling for formal recognition of the sector as a core part of the UK’s creative industries.
A central aim of the campaign was to secure a seat on the Creative Industries Council, a goal that has now been achieved.
The Creative Industries Council brings together senior industry leaders and government to advise on policy, skills, investment and long-term growth. With podcasting and audio now represented, the sector will be able to contribute directly to discussions that shape funding priorities, workforce development and the future direction of the creative economy.
AudioUK has previously warned that the lack of formal representation risked podcasting and audio being overlooked in decisions affecting data collection, support schemes and growth strategies, despite the sector employing thousands of people and exporting content and expertise globally. The new position is intended to ensure the industry’s needs and opportunities are considered alongside those of other creative fields.
Chloe Straw, Chief Executive of AudioUK, said: “I am beyond delighted to be joining the Creative Industries Council, representing the podcast and audio industry in its first-ever dedicated seat.”
She added: “This is something we’ve been advocating for over many years, and it’s fantastic to see it come to fruition.”
AudioUK also paid tribute to those involved in the campaign, highlighting the role of Hannah Brankin and Katie Banham in building support across the sector and strengthening the case for recognition.
The appointment marks a new phase in the relationship between government and the podcasting and audio industry, with closer engagement expected on how the sector can continue to grow sustainably, develop skills and contribute to the UK’s wider creative ambitions.