Frisk Radio has secured Flamingo Land as the new sponsor of its weekday breakfast show.
The agreement will see the North of England theme park feature across Frisk Breakfast with Andy & Steph, airing from 7am to 10am.
Integrated on-air branding and promotional activity designed to engage listeners will be included as part of the sponsorship.
Station Manager Danny Coucill said: “This is a hugely exciting partnership for us. Flamingo Land is a massive, recognisable brand with real heritage across the North, and to have them aligned with our Breakfast Show is a major step forward.”
He added it reflects both the growth of the show and wider opportunities for commercial partnerships at the station.
Hosts Andy & Steph said they were “thrilled to be supported by such an exciting attraction. Flamingo Land is such an iconic destination for people in the North. We’ve been going there since we were young, so to now partner with them is awesome.”