Global is to become an official race partner of McLaren Racing for the 2026 season onwards.
The agreement covers both the McLaren Mastercard Formula 1 Team and the McLaren Hypercar Team, with Global also named Official Audio Race Partner.
The partnership was announced live on-air by Heart Breakfast and Capital Breakfast broadcasting from the McLaren Technology Centre.
Global branding will appear on team radio headsets during selected Formula 1 weekends, including Monaco and Silverstone.
On some race weekends, Global Player branding will also feature on headsets worn by team members and drivers Lando Norris and Oscar Piastri.
The deal will also include digital activity, giving Global visibility across McLaren’s international audience.
Matt Dennington, Co-Chief Commercial Officer at McLaren Racing, said: “Global shares our commitment to reaching fans in meaningful ways.”
Mike Gordon, Chief Commercial Officer at Global, said the agreement puts Global Player “at the heart of the action on one of the world’s biggest sporting stages”.
He also said that Global will keep fans updated on Global Player, across its radio brands and billboard network.
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