STV Radio has announced a new partnership with Bauer Media Audio UK for agency sales representation across Scotland.
Bauer will handle national and regional agency sales for STV Radio, while the station’s in-house team will continue to manage direct client sales for advertising and sponsorship.
The station will be included in Bauer’s portfolio of Partner Stations, allowing for scalable multi-platform campaigns at a national level.
Airtime, sponsorship and promotions on STV Radio will be available as part of the Hits Radio Portfolio or as a single station.
Danielle Kelly, Commercial Director at STV, said the partnership with Bauer Media is a strong commercial option and will help grow the audio business and connect with brands.
Simon Kilby, Managing Director at Bauer Media Advertising, welcomed STV Radio to the portfolio and said the company looks forward to representing the station nationally and regionally.
Bauer Media will begin representation after STV Radio receives its first RAJAR audience figures later this month, following six months on air.
