Vudio has added airtime sales, trafficking and proof of play to its cloud radio management platform.
Version 3.0 allows an advertiser’s campaign to be planned, sold, broadcast and verified within the same system, alongside the company’s existing playout and scheduling tools.
Post campaign analysis reports are created automatically using the broadcast log and streaming figures, providing advertisers and agencies with information about when campaigns aired and their online performance.
Vudio has also introduced competitions and deals platforms, designed to help stations develop revenue beyond conventional airtime sales.
The new functions join its existing financial planning, compliance recording, audience metrics and frontend content management modules.
Stuart Landreth, founder of Vudio, said: “We had playout nailed. But there was no integrated system to help sales teams plan campaigns, sell them, and deliver post campaign analysis. So we built it!”
Vudio 3.0 is available now for aspiring commercial radio station operators through a single pricing tier covering all 29 modules.
The package includes unlimited stations, streams and users, together with 250GB of cloud hosting and support. Vudio says there are no separate charges based on the number of stations or users, and no setup fee.
More information is available from the website.
