UK radio stations could gain new protections over how their services are found and played through voice assistants.
Ofcom has opened a consultation on a code of practice for designated radio selection services under the Media Act 2024.
The regulator has recommended that Amazon Alexa, Google Assistant and Apple Siri should be designated, with a decision expected from the Secretary of State later this year.
Under the proposals, platforms would need to identify eligible UK radio stations from spoken requests, including unclear commands. They could use information such as the listener’s location, previous requests and alternative station names, or ask for clarification.
Newly registered services would normally need to become available through a designated voice assistant within one month.
Stations could choose how their streams are delivered when several routes are available, including their own application or an aggregator such as Radioplayer or TuneIn. Platforms would be expected to use the broadcaster’s chosen method and allow that preference to be changed.
Voice assistant providers would not be allowed to insert content before or during a station’s stream. Pre roll advertising could only be used with the radio provider’s agreement, although brief platform or aggregator identifications would remain permitted.
Platforms could not charge stations for access, require advertising inventory or demand listener data in return for carrying a service.
Although the code would not be compulsory, following it would demonstrate compliance with statutory duties. Providers choosing another approach would need to show that it met the legislation and could face an Ofcom investigation.
Broadcasters seeking protection would need to notify Ofcom and join its planned register of relevant internet radio services.
The final code is expected in spring 2027. Ofcom is considering giving designated platforms three months to comply once it takes effect.
Responses to the website are invited by 5pm on 9 November 2026.
